Privacy Policy
Last updated: April 2026
1. Data controller
The data controller for personal data collected through this website is:
S.H.Y PERFORMANCE SARL
82-83 Boulevard Mohamed Cheikh Saadi, 29 Février Talborjt, Agadir, Morocco
Registration: 904 790 045 00010
European establishment: 15 Rue des Halles, 75001 Paris, France (SIRET 904 790 045 00028)
Contact for data protection matters: sales@ukcallcenter.co.uk
2. What data we collect
We collect the following categories of personal data:
- •Contact information: Name, email address, phone number, company name — collected when you submit a contact or demo request form.
- •Usage data: Pages visited, time on site, browser type — collected automatically via analytics tools.
- •Chat data: Messages sent via our website chatbot — used to provide support and improve our service.
3. How we use your data
- •To respond to your enquiries and provide our services
- •To send you information about our services (with your consent)
- •To improve our website and services
- •To comply with legal obligations
4. Legal basis for processing
We process your personal data on the basis of: (a) your consent, where you have provided it; (b) our legitimate interests in running our business and improving our services; (c) the performance of a contract with you; and (d) compliance with legal obligations.
5. International data transfers
Personal data collected through this website may be processed at our registered office in Morocco and our secondary establishment in France.
Transfers of personal data from the United Kingdom to Morocco are governed by the UK International Data Transfer Agreement (IDTA) or UK Addendum to the EU Standard Contractual Clauses, ensuring that your data receives a level of protection equivalent to that provided under UK GDPR.
Transfers of personal data from the European Union to Morocco are governed by the EU Standard Contractual Clauses (SCCs) adopted by the European Commission, together with supplementary technical and organisational measures as required by the Schrems II ruling.
You have the right to request a copy of the safeguards in place for these transfers by contacting sales@ukcallcenter.co.uk.
6. Data retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact enquiry data is retained for 24 months. You may request deletion of your data at any time.
7. Your rights
Under UK GDPR, you have the right to:
- •Access the personal data we hold about you
- •Rectification of inaccurate personal data
- •Erasure of your personal data
- •Restriction of processing of your personal data
- •Data portability
- •Object to processing of your personal data
- •Lodge a complaint with the ICO (ico.org.uk)
You may also lodge a complaint with the CNIL (Commission Nationale de l'Informatique et des Libertés) in France or the CNDP (Commission Nationale de contrôle de la protection des Données à caractère Personnel) in Morocco, depending on where processing occurs.
8. Contact us
To exercise your rights or ask questions about this policy, please contact us at sales@ukcallcenter.co.uk.